Barça Innovation Hub (BIHUB) joins the ownership of Made of Genes, member of CataloniaBio & HealthTech, in a pioneering agreement to develop new biomedical intelligence solutions for optimizing sports performance, preventing injuries, and managing health with a gender perspective for elite athletes.
The aim of this new alliance is to grow this corporation with the assistance of assets and services offered by Barça Innovation Hub. Additionally, they will work on co-creating pioneering algorithms based on artificial intelligence globally aimed at high-performance athletes, including, for the first time in the market, a gender perspective covering the specific needs of professional female athletes as well as aspiring athletes looking to enhance their sports preparation.
The new study, building upon the existing Made of Genes ONE, will integrate biomarkers present in a blood analysis with DNA analysis, along with other external data from players such as body parameters and biosensor data already collected by the Medical Services of FC Barcelona such as sleep quality, muscular loads, injuries, etc.
The objective is to provide users with an intelligence tool driven by biomedical data that allows optimizing sports performance, personalizing training and associated recovery periods, predicting the risk of injuries, among others, and complementing the guidelines implemented by technical teams regarding aspects such as nutrition or emotional well-being.
Made of Genes PERFORMANCE, optimizing performance with a gender perspective.
Following this agreement, Made of Genes introduces its new line "Made of Genes PERFORMANCE," expanding its portfolio of solutions to address the special needs of elite athletes and their physical trainers, with a special consideration towards the individualities of female athletes, who have traditionally been underrepresented in scientific studies published so far.
"In addition to being a globally recognized brand, FC Barcelona's vision and commitment to biomedical research applied to the world of sports are unique worldwide, as demonstrated by initiatives like Sports Tomorrow. It is a privilege for Made of Genes that Barça Innovation Hub has chosen us as the reference partner to drive this line that has the potential to become a new standard in the world of sports. With privileged access to the unique testing ground offered by FC Barcelona, as well as the club's network of contacts and international influence capacity, we have all the cards for this to become a reality soon," stated Òscar Flores, CEO and co-founder of Made of Genes.
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